The ePrivacy directive – more specifically Article 5(3) – requires prior informed consent for storage or for access to information stored on a user's terminal equipment. In other words, you must ask users if they agree to most cookies and similar technologies (e.g. web beacons, Flash cookies, etc.) before the site starts to use them.
For consent to be valid, it must be informed, specific, freely given and must constitute a real indication of the individual's wishes.
However, some cookies are exempt from this requirement. Consent is not required if the cookie is:
used for the sole purpose of carrying out the transmission of a communication, and
strictly necessary in order for the provider of an information society service explicitly required by the user to provide that service.
Cookies clearly exempt from consent according to the EU advisory body on data protection- WP29 include:
user‑input cookies (session-id) such as first‑party cookies to keep track of the user's input when filling online forms, shopping carts, etc., for the duration of a session or persistent cookies limited to a few hours in some cases
authentication cookies, to identify the user once he has logged in, for the duration of a session
user‑centric security cookies, used to detect authentication abuses, for a limited persistent duration
multimedia content player cookies, used to store technical data to play back video or audio content, for the duration of a session
load‑balancing cookies, for the duration of session
user‑interface customisation cookies such as language or font preferences, for the duration of a session (or slightly longer)
third‑party social plug‑in content‑sharing cookies, for logged‑in members of a social network.
Http, web or browser Cookies are text files containing small amounts of information which are downloaded to user’s device when one visits a website. Every time the user loads the website, the browser sends the cookie back to the server to notify the website of the user’s previous activity. Cookies may be useful as they allow a website to recognize a user’s device.
The Company uses “cookies” for other purposes and particularly for:
(a) Marketing purposes: to measure the effectiveness of promotions on this Site, the way visitors use this Site, based on previous user’s visits to this Site.
(b) Conduct research for statistical purposes and / or to improve the content and services of the Site and / or to assess the effectiveness of the Site.
(c) Cookies social networking: In order to share content easily and without problems by users.
If the user does not agree to the use of these cookies, the user may disable them from their browser’s options.
However, some of the services will not function so well if cookies are disabled. Users may learn more at www.youronlinechoices.com as for behavioral advertising, and how one can opt out of the use of such ads.